The Real Beauty is Arising.

Acacia Runway show at Paraiso Miami Beach during swim week

With the new campaigns, the windows, and the runways celebrating every type of woman, our perception of beauty is finally re-shaping. It feels as though people have awakened and parted with the imposed standards society has been setting up for the longest time.

Monday Swimwear Runway show at Paraiso Miami Beach during swim week

Redefining what makes someone beautiful was an important step in striving for authenticity and truth. For the first time you look at women on the cover of magazines, commercials and, storefronts… and relate.

Aerie Real Talk at Paraiso Miami Beach during swim week

“My hope is that women will stop thinking about what they need to change in order to feel good about themselves, and choose instead to focus on loving and accepting themselves just as they are! Our bodies are so strong and beautiful no matter what size they are." - Iskra.