Your Crystal Ball: 3 Swimwear Brands Showing Us That the Future is Now

Increasingly, whether by force of nature or otherwise, brands are figuring out what an insurmountable burden waste can be.

Consumers are demanding wasteless alternatives, and so are designers.

Increasingly, whether by force of nature or otherwise, brands are figuring out what an insurmountable burden waste can be. Not only does it create a physical blockage in the sense of your brand’s logistics, but also financial and mental. Consumers are demanding wasteless alternatives, and so are designers.

Here are 3 brands using their unique approaches to limit waste in the swimwear industry:

Andie Swim

Andie looks at the core of the issue through fit. You can order multiple suits and return those which you haven’t fallen in love with, creating a risk-free environment for their consumers. Furthermore, you can schedule a consulting call with their fit experts in order to have more precise guidelines for getting a piece that you truly need, and not getting something you might discard soon after. “No more adjusting, tugging, or pulling: just well-made, well-cut suits that look great, keep everything where it should be, and feel so comfy, you’ll forget you’re wearing anything at all.”

Adding to their fit expertise structure, Andie has also created a Fit Quiz, further enabling your smart and wasteless shopping experience.

Talia Collins

Talia Collins, a former Vogue Paris stylist, used her passion to bring sustainable swimwear to life through her namesake brand. Talia approaches waste on the backend first, using recycled fiber from abandoned fishing nets and plastic litter, the now popular ECONYL yarn. This yarn also provides lasting durability, giving the pieces a longer life cycle. Additionally, her brand promotes recycling of the very pieces you might buy from them, by offering a complimentary 20% discount to all who return their old swimwear. 

An interesting note:  With six different color threads to choose from, and up to four initials per order, Talia’s London-based atelier offers custom embroidery for your swimwear.

Ayla Swim

Ayla, on the other hand, creatively inputs 3 different fabrics – each with a specific purpose within their collections. First being the previously mentioned go-to of sustainable swimwear, ECONYL. Secondly, Ayla uses a novel material called Cupro, an environmentally responsible fabric made from a by-product of the cotton process that would usually be thrown away. Produced in a closed loop process to minimize waste, it looks, feels, and behaves just like silk. Finally, their high waisted trousers are made from Tencel, which was created by one of the trailblazers of the eco-fabric world – Lenzing. Tencel is made by converting ethically sourced wood pulp into fiber in a manner that uses far less energy and water than cotton. The fabric itself is biodegradable and can be recycled.

Look around, the future we have been talking about – it’s happening.