Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. PARAISO quickly connected with few of our favorite brands to hear their thoughts.

We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

We caught up with Merve Kardes Misirli, the entrepreneur behind the rapid-rising luxe gem out of Turkey, Normaillot. The measured founder and CEO elaborated the near certainty of Normaillot’s success, planted solidly in the foundation of their search for inspiration, innovation, and sophistication.

PARAISO further increases the effort for pushing the boundaries of innovative and forward-thinking fashion by collaborating with The Diigitals, and showcasing one of the most influential black designers to watch this year, as recently stated by WWD - Claude Kameni of Lavie by CK.

Why does the swimwear industry, across its spectrum, appear to be very… binary?

As turmoil permeates through the entire country, it is paramount to submit our lives and industries to self-inspection. How are we actually affecting change?

When Georgiana Huddart and the original founder of Hunza G, Peter Meadows relaunched the womenswear label in 2015, they were starting from zero.

Increasingly, whether by force of nature or otherwise, brands are figuring out what an insurmountable burden waste can be. Consumers are demanding wasteless alternatives, and so are designers.

Wistfully thinking about your office desk? Its hieroglyphic mess that only you can decipher? The comfy chair that leans just the right amount? Consider them nostalgic remnants of a not-so-distant past.

Is my company going to survive? You will find it easier, and more importantly truer, to observe from a perspective of why. Why is my company going to survive? To answer that question, you’d have to look into your practices and self. Be honest – why does your brand deserve to survive?

Outlining profitable trends, to reduce sampling and manufacturing items that consumers don't want to buy, will be more important than ever. When looking for new product ideas, designers need to think how many will actually become bestsellers.  are known companies adapting to new processes, or startups given the spotlight for their disruptive approach.

When we started our Instagram Live yesterday with Amahlia Stevens, the founder of Vitamin A, the first thing we noticed is the wonderful and calm energy she radiates with.

This time, Paraiso tagged along with Carolina Fernandez, from the Maaji Marketing Team, for a tour of her WFH office…