Driving Forces Behind Men’s Swimwear
The men’s corner has been overlooked, to say the least.
With the men’s swimwear market expected to increase by nearly $7 billion by 2025, accruing a CAGR (compound annual growth rate) of 6.4%, we explore the key updates in this soon-to-be industry giant.
The men’s corner has been overlooked, to say the least. Still polyester dominated, this industry segment is yearning for a community driven push into relevance and eco-consciousness.
Key Updates:
1. Bestseller updates with on-trend design remain understated in order to maintain their multifunctionality.
2. The abovementioned multifunctionality is steadily increasing in demand. Consumers are looking for gym-to-swim or tailored versatile styles, driving the “less is more” philosophy of the refreshed men’s swimwear buyer.
3. The prints for next season, understandably so, follow the need for versatility by portraying sophistication and subtlety.
4. On par with the women’s segment of the market, men seek comfort and nostalgia into 21/22.
5. Cover-ups are steered towards the versatility of swimwear, loose-fitting and lightweight, able to be worn day-to-night and away from the beach.
