Natalie Lim Suarez of Natalie Off Duty is ready to tackle the swimwear world. Her novel swim collaboration managed to divert our thinking away from the fashion world's cookie-cutter perfectionism, and make it invigorating.

Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. PARAISO quickly connected with few of our favorite brands to hear their thoughts.

Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. This was arguably a worse year across the board, but here’s the silver lining: a difficult year that’s seen staggering unemployment and countless shuttered businesses also became a stage for certain causes to shine, and reevaluation all around.

PARAISO quickly connected with few of our favorite brands to hear their thoughts.

We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

We caught up with Merve Kardes Misirli, the entrepreneur behind the rapid-rising luxe gem out of Turkey, Normaillot. The measured founder and CEO elaborated the near certainty of Normaillot’s success, planted solidly in the foundation of their search for inspiration, innovation, and sophistication.

The men’s corner has been overlooked, to say the least. Still polyester dominated, this industry segment is yearning for a community driven push into relevance and eco-consciousness.

When Georgiana Huddart and the original founder of Hunza G, Peter Meadows relaunched the womenswear label in 2015, they were starting from zero.

Today we are going through a very difficult time. We had to change drastically and reduce our team and supplies. We even sold our Fall/Winter collections that we are still not been able to produce because all the manufactures are close

Times of the brand leading the consumer are soon to become a thing of the past, usurped by the new generation using companies and their products however they deem meaningful.

Everyone in the industry is very nervous and thinking of their business…

This time, Paraiso tagged along with Carolina Fernandez, from the Maaji Marketing Team, for a tour of her WFH office…

Hannah Myers, a senior at The Fashion Institute of Technology (FIT) and the winner of Paraiso UpCycle Challenge is one of many students that won’t be able to present their collections at their annual graduate shows.

Working from home, or WFH, can feel like a bliss, or the abyss. We got in touch with some of our favorite swimwear designers and asked them to share their routine and how they stay productive and sane in this strange and unprecedented situation.

While there’s certainly nothing wrong with lounging on the beach and sipping a drink out of a coconut, travel allows us to embark on life-changing experiences…

Is your business ready for the future? Are you pandering to a popular sentiment? Is the customer always right? Paraiso is examining what are those new standards

Lululemon Athletica, Inc., Adidas AG, TPUMA SE, Nike, Inc., Outdoor Voices, etc are just rising and showing that activewear is something that is taking over not only fashion but people’s lifestyle.

LUXURY GIFTING

Black and White - Forever Chic!