Trends from The Runway
Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity,
the creativity and trendsetting at PARAISO proved to be anything but diminutive.
As you might know already, PARAISO debuted its Digital Hub, the first ever digital Swim Week, thus endeavoring into the new and exciting norm for the swim and resort industry.
The post-pandemic venture back into fashion revealed some of our most rudimentary and essential needs through these pivoted collections:
o Environmental consciousness is a must. We are looking to make our closets last longer and have a more sustainable sourcing process.
o Simple and classic silhouettes prevail in a return to basics.
o Optimistic and jubilant color palettes to radiate joy amidst this period of grey.
o Animal prints in revisited colors to tend to our most primal instincts.
o An up to date access to consumers and retailers, shifting the industry, such as the PARAISO x CxN Showroom.
o Reexamining the traditional fashion show format by including the pre-recorded, live streamed, or even digitally generated shows – such as Lavie by CK in collaboration with the Digiitals.
Key Items and Trends, based on the official WGSN trend report:
THE CLASSIC BANDEAU acting as the most universal canvas for designers to express their new ideas for print. At PARAISO we saw some florals, bold neons, and attention-grabbing textures.
HANDICRAFT embellishments galore! The platform became and epicenter for the designers’ expression of their most creative manual craft, inspiring the inner playfulness with the overwhelmingly popular crochet and macramé techniques.
VOLUME SLEEVES proved to be a versatile addition to this year’s shows, as they brought elegance in a bold, conspicuous manner.
CONTRAST PANELS added invigorating updates to classic styles, clashing colors and print.
SEXY STRAPPING was a key feature, showing once again how a simple strap update brings renewed appeal to swimwear.
ASYMMETRY had a strong presence in both classic and bold silhouettes and prints. Some even added volume textures to accentuate the flattering characteristics of asymmetry.
SPARKLE AND SHINE provided a universality and versatility to both swim and resort wear, as consumers sought after multipurpose pieces.
ANIMAL BRIGHTS were a staple, to say the least. Traditional prints were revisited and rekindled with bold neons and brights.
STAPLE STRIPES never fail to make their impact. This year wasn’t any different yet saw some stimulant new color clashes and palettes.
Last, but not the least, FLORALS amplified the Miami atmosphere in a retro, more dialed down way. Make no mistake, bold florals did not fail to make an impression either.
