Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity, the creativity and trendsetting at PARAISO proved to be anything but diminutive.

Outlining profitable trends, to reduce sampling and manufacturing items that consumers don't want to buy, will be more important than ever. When looking for new product ideas, designers need to think how many will actually become bestsellers.  are known companies adapting to new processes, or startups given the spotlight for their disruptive approach.

Lululemon Athletica, Inc., Adidas AG, TPUMA SE, Nike, Inc., Outdoor Voices, etc are just rising and showing that activewear is something that is taking over not only fashion but people’s lifestyle.

Did you prepare your Holiday dress in advance? If not, we are here to give you some suggestions for the last minute shopping.