Activewear
These days, everyone knows that athleisure is a big deal. Leggings are the popular weekend wardrobe of choice, and many don active pieces not only to get their sweat on, but also to head to the office, go out to brunch, and just hang around the house. Activewear has become so favored in the past few years that its ubiquity isn't really news anymore. Some have said, though, that a certain point the bubble has to burst. It's true, every trend eventually has its downfall, but we at Paraiso Miami Beach are sure that there is a convincing case to be made that active fashion is HERE TO STAY.
Modern-day “wellness” refers to holistic healthy living characterized by physical, mental, social, and spiritual well-being — and the trend is gaining traction across multiple industries beyond apparel. That said, according to Global Industry Analysts Inc. sports and fitness apparel / clothing will reach $231.7 billion worldwide by 2024.
The biggest in the game like Lululemon Athletica, Inc., Adidas AG, TPUMA SE, Nike, Inc., Outdoor Voices, etc are just rising and showing that activewear is something that is taking over not only fashion but people’s lifestyle.
Our team is working so hard to stay relevant each year and showcase the best of the best that Activewear industry has to offer. We are ready to spice things up in 2020 by partnering with Retreat Miami in order to bring the WELLNESS platform even higher and support the expansion of Activewear from all sides!
We started in 2019 during the ART BASEL in Miami Beach when we hosted a Wellness Café at the Lennox hotel on South Beach. This year we are going further with more exciting programs and guests!
From the yoga mat to the farmer's markets – here's what will be trending in activewear in 2020.
1. Multitask activewear
Who doesn’t love getting up on a Saturday and getting straight into their activewear! The huge rise of the athleisure trend has seen the lines blurred between traditional gym gear and casual wear. Today consumers expect their activewear to be ‘ready for anything’ to take them through leisure, fitness and everything in between. Customers further are looking to streamline their wardrobes with less, investing in key pieces that offer wear across occasions. To up your multitasking activewear game try the Nike Sportswear City Ready Woven Pants, Adidas performance SenseBounce + Street Shoe and JAGGAD Incognito Reversible Jacket for picks that will take you from the gym, a hike to a stroll to the grocery store.
2. Sustainable Style
When it comes to sportswear trends to watch, green truly is the new black. Customers today want to know where and how their clothes were made and are demanding greater transparency. Many brands have made fantastic headway in answering the call for more conscious apparel and it’s a number set to only grow. To easily shop more conscious style, take advantage of THE ICONIC Considered, an on-site filter system that allows you to shop by your personal sustainability credentials. Some of my current top considered picks include the PE Nation Shuffle Tank and Reebok Classics Fleece Sweatshirt, both made using organic cotton. I’m also loving the Running Bare Revenge Body Catsuit, which is made locally via processes that carry a lower environmental impact.
3. WILDERNESS
Exotic animal prints are everywhere right now, and if it hasn’t already, expect this trend to infiltrate your gym bag too. For the more bold, get in touch with your ‘wild side’ by going all out in a matching printed combo like the B.O.D BY RACHAEL FINCH Yardage Leggings and Crop. For a more subtle addition, bring a little ‘something’ to your workout outfit by mixing pieces like this Dharma Burns Printed Lace Up Bra and The Upside Leo Yoga Pants.
4. Pretty in Pastel
Popularised by celebs such as Bella Hadid and Kylie Jenner, the pastel look will make its mark on sportswear in Australia, but with a spin. Rather than reaching for the neutral chrome and beige tones that the stars have been donning, try incorporating lighter colours such baby pink, pastel turquoise and lilac. I recommend the Under Armour Rush Crop Leggings and Nike Indy Logo Bra
At the end of our story about Activewear we can not but mention one of the biggest consumers of Athleisure wear- China. The future of luxury athleisure in China looks promising as the pursuit of fitness only recently became fashionable in the country. According to Euromonitor, sportswear sales grew faster in China than sales of luxury goods for the past five years. China overall is estimated to become the largest athleisure consumer market by the end of 2020 and following the 2022 Winter Olympic games in Beijing, we can only expect the activewear category to grow.
