We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity, the creativity and trendsetting at PARAISO proved to be anything but diminutive.

Why does the swimwear industry, across its spectrum, appear to be very… binary?

The global swimwear market was at the constant growth fueled by a multitude of factors. With no clear market leader, dozens, if not hundreds, of brands crowded into the category, making it hard to stand out.

Wistfully thinking about your office desk? Its hieroglyphic mess that only you can decipher? The comfy chair that leans just the right amount? Consider them nostalgic remnants of a not-so-distant past.

Modeling. A vocation truly affected by the current state of affairs in the world. Nevertheless, models and their agencies are uniting in an effort to push through, not only their livelihoods, but the vision of the fashion industry at large.

Times of the brand leading the consumer are soon to become a thing of the past, usurped by the new generation using companies and their products however they deem meaningful.

“I’ve been in quarantine alone (with my cat) since my boyfriend got stuck in Peru, so I decided to add some rituals to my daily routines so I can have something to look forward to.

This time, Paraiso tagged along with Carolina Fernandez, from the Maaji Marketing Team, for a tour of her WFH office…

Paraiso will join forces with Fashinnovation to advocate for a united fashion industry and share the messaging of “Fashion Is to LOVE”. The 2 day summit will promote the concept of solidarity, respect, innovation, and collaboration…

Hannah Myers, a senior at The Fashion Institute of Technology (FIT) and the winner of Paraiso UpCycle Challenge is one of many students that won’t be able to present their collections at their annual graduate shows.

Working from home, or WFH, can feel like a bliss, or the abyss. We got in touch with some of our favorite swimwear designers and asked them to share their routine and how they stay productive and sane in this strange and unprecedented situation.

While there’s certainly nothing wrong with lounging on the beach and sipping a drink out of a coconut, travel allows us to embark on life-changing experiences…

Lululemon Athletica, Inc., Adidas AG, TPUMA SE, Nike, Inc., Outdoor Voices, etc are just rising and showing that activewear is something that is taking over not only fashion but people’s lifestyle.

Black and White - Forever Chic!

WELLNESS CAFÉ RECAP IS HERE!

Did you prepare your Holiday dress in advance? If not, we are here to give you some suggestions for the last minute shopping.

Hijabi Rapper and Style Icon Neelam Hakeem is changing the game!