We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

PARAISO team is sharing our hand-picked edit of the best vacation-inspired essentials you can shop on Amazon Prime Day.

Wishing you were at PARAISO this year?

We got you! Our 🎉GIVEAWAY w/ @heatherleighswim will instantly transport you to #swimweek

💥ONE lucky winner will WIN a box of goodies from Heatherleigh Swim, a perfect beach look for your next vacay!

The global swimwear market was at the constant growth fueled by a multitude of factors. With no clear market leader, dozens, if not hundreds, of brands crowded into the category, making it hard to stand out.

Paraiso will join forces with Fashinnovation to advocate for a united fashion industry and share the messaging of “Fashion Is to LOVE”. The 2 day summit will promote the concept of solidarity, respect, innovation, and collaboration…

While there’s certainly nothing wrong with lounging on the beach and sipping a drink out of a coconut, travel allows us to embark on life-changing experiences…

Lululemon Athletica, Inc., Adidas AG, TPUMA SE, Nike, Inc., Outdoor Voices, etc are just rising and showing that activewear is something that is taking over not only fashion but people’s lifestyle.

All you should know about “Banana” creator".

Black and White - Forever Chic!

What does vegan fashion mean, and how can you adapt it?

BAZAAR 4 GOOD is on it’s way! Explore more about this event in our new story.

WILD LUXURY by Candice Swanepoel

As the school bells ring, we are reminiscing back on our runway show with Style Saves. The nonprofit organization arranged a fashion filled fundraiser to support their efforts in providing school essentials to children in the Miami area and beyond. Their event at Paraiso 2019 during Miami swim week was hosted by Rocky Barnes.

We got the first look as Luli Fama revealed their 2020 collection, Luli’s Electric Jungle, at Paraiso Miami Beach. The internationally known swimwear label’s new collection is bold, daring and exciting, everything we love from the brand.

We took note of designers making major statements from tye-dye to long sleeve swim — here are the top trends from the Paraiso runway.

“We're always striving to shine a light on body inclusivity and make moves to keep the swim industry progressing” – Chloe Madison of Rheya Swim

Meet Sinesia, founder of Sinesia Karol and discover what’s in her Beach Bag

“We are always looking towards architecture for continual inspiration. Looking at the lines and curves of a building from different angels, or an interesting metropolitan skyline” – MEGAN & JAIME