Having FOMO and getting ready to watch the live streaming of @LuliFamaswimwear “Diosa” Collection Runway show, this Saturday at 8pm? We got you! Our GIVEAWAY w/ @lulifamaswimwear and @sipsmith will instantly transport you to #swimweek

The 2nd Annual Paraiso Upcycle Challenge has a board of judges that we’re super excited about!

Wishing you were at PARAISO this year?

We got you! Our 🎉GIVEAWAY w/ @heatherleighswim will instantly transport you to #swimweek

💥ONE lucky winner will WIN a box of goodies from Heatherleigh Swim, a perfect beach look for your next vacay!

Wishing you were at PARAISO this year? We got you! Our 🎉GIVEAWAY w/ @sipsmith and @maajiswimwear will instantly transport you to #swimweek 💥ONE lucky winner will WIN a box of goodies from Maaji Spring ’21 box, and a bottle of Sipsmith London Dry Gin to enjoy PARAISO’s favorite Summer Smash Gin cocktail!

Following the success of the inaugural edition, the PARAISO UpcCycle Challenge is back for a second chapter. Created to raise awareness on fashion sustainability by UpCycling dead stock fabrics from international swimwear designers, this year

Numerous times we spoke of the future of the industry, and what is to come. Our conversation began bilaterally, but soon turned into an observation. A sense of awe overwhelmed the interactive Zoom meeting, as Jutta Kurz, founder and CEO, demonstrated the possibilities of theCxn, a curated and fully interactive virtual showspace which connects buyers and designers, amplifying their retail business on a global scale.

PARAISO further increases the effort for pushing the boundaries of innovative and forward-thinking fashion by collaborating with The Diigitals, and showcasing one of the most influential black designers to watch this year, as recently stated by WWD - Claude Kameni of Lavie by CK.

Stitch Lab is making a bet on fashion e-commerce. On a hot summer day, the last thing you want is to fuss around with what you’re wearing. That’s why Stitch Lab’s #SummerDream

Serious, yet genuinely fun. Illustrates the atmosphere of our rivetingly meandering and podcast-worthy conversation with the two inspiring founders of Dos Gardenias, Brighdie Grounds and Dorothy Day

Why does the swimwear industry, across its spectrum, appear to be very… binary?

Email is an often underrated, yet very powerful marketing tool for increasing brand awareness and driving customer engagement. Brands are aware of this, and eager to succeed quickly.

Beside year-round social exposure, swimwear brands have this one big chance every July to stand out and get their message across.

As turmoil permeates through the entire country, it is paramount to submit our lives and industries to self-inspection. How are we actually affecting change?

The global swimwear market was at the constant growth fueled by a multitude of factors. With no clear market leader, dozens, if not hundreds, of brands crowded into the category, making it hard to stand out.

When Georgiana Huddart and the original founder of Hunza G, Peter Meadows relaunched the womenswear label in 2015, they were starting from zero.

In a world of quickly consumed editorials, social media focused bite-size clips, and at most some behind the scenes footage of print shoots (when allowed by the photographer) – brands fail the utilize the power of the fashion film.

Increasingly, whether by force of nature or otherwise, brands are figuring out what an insurmountable burden waste can be. Consumers are demanding wasteless alternatives, and so are designers.

Times in which you concede what it is that you actually need – yes, life-changing and paradigm-shifting, but guess what? The same is happening to the consumer of your brand. Millennials lead the way for brand skepticism, with 52% stating that always research for background information before buying.